Automotive Account Specialist, Advertising Sales Development
Company: Comcast Corporation
Location: Miramar
Posted on: April 19, 2024
Job Description:
Effectv, the advertising sales division of Comcast Cable, helps
local, regional and national advertisers use the best of digital
with the power of TV to grow their business. It provides
multi-screen marketing solutions to make advertising campaigns more
effective and easier to execute. Headquartered in New York with
offices throughout the country, Effectv has a presence in 66
markets with nearly 35 million owned and represented subscribers.
We're dedicated to helping our clients meet their business goals by
connecting them with their customers through multiscreen television
advertising. Working with companies from local startups to
nationwide corporations, we provide support to help each business
reach its target customers. By applying data to television
advertising in new ways, we're able to bring our clients the best
of digital media, coupled with the power of TV. To learn more,
check out www.effectv.com.Job SummaryResponsible for developing and
modifying advertising sales materials and packages for automotive
clients. Develops proposals, presentations and packages to address
the priorities and preferences of assigned market segments.
Provides advanced and/or specialized support to strategic accounts
by researching, organizing and creating presentations and sales
materials that align with the client-specific strategy. Works with
moderate guidance in own area of knowledge. Tier 3 Automotive
Industry knowledge is a plus.Job DescriptionCore
Responsibilities
- Facilitates the selling of advertising by providing plans that
meet the needs of assigned automotive client and sales force and by
targeting and appealing to important clients, industries and market
segments.
- Utilizes research data and analysis to determine best
multi-screen advertising solution for targeted audiences, clients
and available inventory.
- Develops customized proposals and pre-sales materials to
position the sale of advertising campaigns related to strategic
accounts.
- Gathers and summarizes marketplace intelligence relative to
sales and programming. Generates, tracks and distributes sales
reports to measure sales effectiveness related to strategic
accounts.
- Partners with Account Executives to maintain strategic client
relationships and answer client concerns. Troubleshoots and follows
up on client concerns.
- Proactively identifies new opportunities for account
growth
- Assists local leadership with additional tasks and duties as
assigned.
- Provides high level support and leadership on special
projects/campaigns/initiatives.
- Consistent exercise of independent judgment and discretion in
matters of significance.
- Regular, consistent and punctual attendance. Must be able to
work nights and weekends, variable schedule(s) and overtime as
necessary.
- Other duties and responsibilities as assigned.
- Proficient in Microsoft Excel, PowerPoint and WordEmployees at
all levels are expected to:
- Understand our Operating Principles; make them the guidelines
for how you do your job.
- Own the customer experience - think and act in ways that put
our customers first, give them seamless digital options at every
touchpoint, and make them promoters of our products and
services.
- Know your stuff - be enthusiastic learners, users and advocates
of our game-changing technology, products and services, especially
our digital tools and experiences.
- Win as a team - make big things happen by working together and
being open to new ideas.
- Be an active part of the Net Promoter System - a way of working
that brings more employee and customer feedback into the company -
by joining huddles, making call backs and helping us elevate
opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and
our communities.Disclaimer:
- This information has been designed to indicate the general
nature and level of work performed by employees in this role. It is
not designed to contain or be interpreted as a comprehensive
inventory of all duties, responsibilities and
qualifications.Comcast is proud to be an equal opportunity
workplace. We will consider all qualified applicants for employment
without regard to race, color, religion, age, sex, sexual
orientation, gender identity, national origin, disability, veteran
status, genetic information, or any other basis protected by
applicable law.EducationBachelor's DegreeWhile possessing the
stated degree is preferred, Comcast also may consider applicants
who hold some combination of coursework and experience, or who have
extensive related professional experience.Relevant Work
Experience2-5 Years
Keywords: Comcast Corporation, Kendall West , Automotive Account Specialist, Advertising Sales Development, Sales , Miramar, Florida
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